Rolfe Pancreatic Cancer Foundation
The Rolfe Pancreatic Cancer Foundation is a Chicago based non-profit dedicated to supporting early detection pancreatic cancer research.
New Website, Brand Refresh
Concepts for brand overhaul
Authored copy and creative content (50+ pages)
Brand profile and messaging hierarchy
Content strategy and sitemap (with a5inc)
Creative direction, website design, development and optimization in tandem with a5inc.
About the Project
In the midst of organizational growth, the Rolfe Foundation decided it was time for a new website that better represented their mission, fundraising events, and community.
With the future in mind, they needed a site that was clean, welcoming, and inspiring. Their old site was dated and confusing to navigate, so we worked from square one to build something that was confident, bold, and new.