Rolfe Pancreatic Cancer Foundation
The Rolfe Pancreatic Cancer Foundation is a Chicago based non-profit dedicated to supporting early detection pancreatic cancer research.
On-Going Communications Strategy, Brand Management, Donor Engagement
Contributed to overall communications strategy
Created marketing/messaging assets
Developed promotional materials for fundraising events
Wrote presentations, video scripts, and speeches
Authored news stories
Drafted messaging calendars
Copy and strategy for email marketing
Produced internal and external literature (handouts, brochures, etc.)
In 2016, as member of Strategic Planning Committee: conducted market research, interviewed stakeholders, and co-authored plan projected to quadruple revenue by within 3 - 5 years
About the Project
The Rolfe Foundation's efforts to raise money and awareness for early detection pancreatic cancer research are driven by ongoing print, digital, and social media campaigns.
As the Foundation's Marketing and Communications Associate, I generated fresh, branded content across a variety of channels that kept Rolfe supporters informed of scientific progress, invested in fundraising success, and engaged with the mission.