JACOB MURPHY MEDIA

© 2017 - 2019 by Jacob Murphy

Rolfe Pancreatic Cancer Foundation

Content Strategy

The Rolfe Pancreatic Cancer Foundation is a Chicago based non-profit dedicated to supporting early detection pancreatic cancer research.

  The Basics  

On-Going Communications Strategy, Brand Management, Donor Engagement

  My Work  
  • Contributed to overall communications strategy 

  • Created marketing/messaging assets

  • Developed promotional materials for fundraising events

  • Wrote presentations, video scripts, and speeches

  • Authored news stories

  • Drafted messaging calendars

  • Copy and strategy for email marketing

  • Produced internal and external literature (handouts, brochures, etc.)

  • In 2016, as member of Strategic Planning Committee: conducted market research, interviewed stakeholders, and co-authored plan projected to quadruple revenue by within 3 - 5 years 

  About the Project  

The Rolfe Foundation's efforts to raise money and awareness for early detection pancreatic cancer research are driven by ongoing print, digital, and social media campaigns.

 

As the Foundation's Marketing and Communications Associate, I generated fresh, branded content across a variety of channels that kept Rolfe supporters informed of scientific progress, invested in fundraising success, and engaged with the mission.

  More Details  
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I'm a paragraph. Click here to add your own text and edit me. It’s easy. Just click “Edit Text” or double click me to add your own content and make changes to the font.

I'm a paragraph. Click here to add your own text and edit me. It’s easy. Just click “Edit Text” or double click me to add your own content and make changes to the font.