JACOB MURPHY MEDIA

© 2017 - 2019 by Jacob Murphy

ROLFE PANCREATIC CANCER FOUNDATION

CLIENT

The Rolfe Pancreatic Cancer Foundation is a Chicago based non-profit dedicated to supporting early detection pancreatic cancer research.

THE PROJECT

New Website, Brand Refresh

DESCRIPTION

In the midst of organizational growth, the Rolfe Foundation decided it was time for a new website that better represented their mission, fundraising events, and community.  With the future in mind, they needed a site that was clean, welcoming, and inspiring.  Their old site was dated and confusing to navigate, so we worked from square one to build something that was confident, bold, and new. 

MY WORK

  • Concepts for brand overhaul

  • Authored copy and creative content (50+ pages)

  • Brand profile and messaging hierarchy

  • Content strategy and sitemap (with a5inc)

Click here to visit the full Rolfe Foundation website

Creative direction, website design, development and optimization in tandem with a5inc