ROLFE MARKETING & STRATEGY
The Rolfe Pancreatic Cancer Foundation is a Chicago based non-profit dedicated to supporting early detection pancreatic cancer research.
On-Going Communications Strategy, Brand Management, Donor Engagement
The Rolfe Foundation's efforts to raise money and awareness for early detection pancreatic cancer research are driven by on-going print, digital, and social media campaigns. As the Foundation's Marketing and Communications Associate, I generated fresh, branded content across a variety of channels that kept Rolfe supporters informed of scientific progress, invested in fundraising success, and engaged with the mission.
Contributed to overall communications strategy
Created marketing/messaging assets
Developed promotional materials for fundraising events
Wrote presentations, video scripts, and speeches
Authored news stories
Drafted messaging calendars
Copy and strategy for email marketing
- Produced internal and external literature (handouts, brochures, etc.)
In 2016, as member of Strategic Planning Committee: conducted market research, interviewed stakeholders, and co-authored plan projected to quadruple revenue by within 3 - 5 years
Graphic Design: Eileen Wagner Design