JACOB MURPHY MEDIA

© 2017 - 2019 by Jacob Murphy

RATTLESTICK PLAYWRIGHTS THEATER

CLIENT

The Rattlestick Playwrights Theater is one of New York's most daring and influential off-Broadway Theaters.

PROJECTS

New Website, Brand Management, Audience Engagement, Communications Strategy 

DESCRIPTION

Rattlestick has long enjoyed a reputation as one of New York's most forward thinking theaters, but their website was stuck in the past. Working with the Managing Director, I helped write a new site that put the Stick's evocative aesthetic centerstage, and highlighted their commitment to fostering new American voices. Following the launch, I served as Rattletick's Production & Management Associate, and made numerous contributions within the theater's marketing, development, and artistic departments. ​

MY WORK

  • Oversaw design of new website

  • Created show-specific advertisements

  • Copywriting

  • Brand update

  • Developed new PR strategy

  • Organized donor/marketing events

  • Developed audience engagement programs

  • Wrote newsletters, playbills, press releases, etc.

  • Ran social media accounts

  • Assisted on numerous world premiere productions

THE NEXT CHAPTER

Over the course of my four years at Rattlestick, the theater enjoyed a period of pronounced growth. Donations, ticket sales, and subscriptions increased substantially, major press began more regularly covering programming, and eventually, more and more marque stars became involved with productions

Click here to visit the current Rattlestick Playwrights Theater site

Photography by Sandra Coudert