Too Little Too Late
Red Elevator Productions was an adventurous media company that married technology and live theatre, and was a forerunner to one of New York's most buzzed about rising theatre troupes, Lesser America.
Off-Broadway Showcase, World Premiere Production
Live event production
Scouted and commissioned playwrights
Hired talent and crew
Copywriting (press releases, digital advertisements, etc.)
Oversaw content for production micro-site
About the Project
Red Elevator was a small company with big ambitions. They couldn't afford the rights to a full-length play, so they needed to get creative, and make a major splash with a modest budget. As their lead producer, I helped conceive of Too Little Too Late, an evening of bare-knuckle, ten-minute plays that explored the relationship between technology and (dis)connection in modern relationships.
We assembled some of New York's most exciting up-and-coming playwrights, directors, and actors, and launched a theater-as-pop-music social media campaign that resulted in a sold-out run at HERE Arts.
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