MICHAEL SEGAL CONSULTING
Michael Segal is a Chicago based author, consultant, and legal advocate.
New Website, Brand Development, Messaging Strategy
Chicago businessman Michael Segal needed a web site that served as a hub for his varied professional pursuits. He wanted a site that was inviting and studious, and reflected his steady, straightforward style. After establishing a messaging hierarchy that wove his story through his corporate, literary, and legal interests, I built a site that provides visitors with an introduction to Michael's services, a spotlight on his soon-to-be released memoir, and a window into his thoughts on how an engaged electorate can fix the cracks in the federal justice system
Brand profile, value proposition, and messaging hierarchy
Copywriting and creative content
Wrote press releases and story pitches
Managed Google analytics and advertisements