JACOB MURPHY MEDIA

© 2017 - 2019 by Jacob Murphy

MERZ APOTHECARY

CLIENT

Merz Apothecary is Chicago's oldest pharmacy, established in 1875. 

THE PROJECT

Copy Clean-up

DESCRIPTION

Not only is Merz a renowned Chicago institution, they are also a go-to online outlet for natural health and body products.  As their digital presence has grown, their e-stores found themselves in need of fresh copy for their considerable catalogue of products. They asked me to help tidy up existing, messy content and repackage it in a voice that was a blend of classic and contemporary; something that would speak to their oldest, most loyal customers, while simultaneously engaging with the next generation of holistic shoppers.

MY WORK

  • Copywriting

  • Copy editing

Click here to see Merz's full site en route to their online store, Smallflower