JACOB MURPHY MEDIA

© 2017 - 2019 by Jacob Murphy

NATIONAL KIDNEY FOUNDATION OF ILLINOIS

CLIENT

The National Kidney Foundation of Illinois is a Chicago based non-profit committed to improving the lives of patients and families affected by kidney disease.

PROJECT

New Website, Communications & Donation Strategy

DESCRIPTION

As the National Kidney Foundation of Illinois began pursuing a bold new capacity-building plan, the time was right for a fresh website. Their previous site had become cluttered and an obstacle to engagement. Working closely with the Foundation's Executive Staff, I built a brand-new site that recharged their brand, and put their mission and goals front and center. We designed simple-to-use giving platforms for donors, created comprehensive resource centers for patients and families, and made it easier than ever for supporters to get involved, and join the fight against kidney disease.

MY WORK

  • Web design

  • Refreshed brand profile

  • Messaging hierarchy

  • Authored copy and creative content (80+ static pages)

  • Major expansion of patient & family resource center

  • Content strategy

  • Sitemap

  • Digital Giving/Donation strategies

  • Creative direction

Click here to visit the full National Kidney Foundation of Illinois site

Creative direction and updated brand profile developed in tandem with Foundation staff and Board leadership.