Fundamental Play is a Providence based theater, arts and education organization dedicated to enriching students’ lives through the creative process of theatre.
Business Launch, New Website
Following a successful, one-off summer camp in the summer of 2018, the team behind Fundamental Play decided to expand their effort, formalize their company, and offer a full calendar of youth theater classes and arts camps. Working closely with leadership, I created a playful, colorful website that allowed Fundamental Play to manage camp and class registration, market their programing, and establish their community-focused brand.
Online sales strategy
Copywriting and creative content
Media and messaging strategy